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WHAT IS HAPPENINGIn 2021, over 20,000 Canadians made submissions to Health Canada against a proposed regulation that would remove all flavours except for Tobacco and Mint / Menthol from the Canadian market.We, at R4V, thought that Health Canada listened. We believed they did and understood how important flavours were to keep people away from deadly cigarettes. That is until now. So what has changed. Mark Holland, a former employee of Heart and Stroke, became Minister of Health, and after a strongly worded ad from his former colleagues to ban flavours, he said he was going to remove flavours because adults don’t need flavours to quit smoking. And, he would only allow flavours that he believed we need.Well, we think he is wrong. We need to make sure that Minister Holland, the Minister of Mental Health and Addiction, and your MP understand that flavours are key to keeping you and the 1.8 million others smoke free!
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